ocr: In mature or declining markets, value created by TubePack can be transitory TubePack improves its performance here L Inmature and declining markets, the competition immediately notesTubePack's performance D increases and then quickly matches them. LL Inag growing market, there is plenty of demand for everyone. The competition does not need to be. as relentless in matching TubePack's performance increases. zime TubePack Competitor pertormance Competitor pertormance pertormance (mature or declining market) (growing market)